Royal Caribbean - SoundSeeker

Agency: MullenLowe U.S.

Client: Royal Caribbean

Role: Senior Digital Producer

Overview: Every day, thousands of guests are posting and sharing photos of their adventures in the Royal Caribbean. We wanted to create an unexpected way for people to share these vacation photos online.  We created SoundSeeker, a custom-built AI that analyzes users photos, and transforms them into a sharable, one-of-a-kind, music and art videos.

My role was to manage the production across an all-star team consisting of Unit 9, Plan 8, and Berklee School of Music, through prototyping, AI training, music theory/composition, animation, web development and launch.