Royal Caribbean - Adventure Squad

Agency: MullenLowe U.S.

Client: Royal Caribbean

Role: Digital Producer

Overview: Royal Caribbean, the world's most adventurous cruise line, was on the lookout for the "World's Most Adventurous Squad." The #AdventureSquad social media contest challenged explorers and aspiring Instagram influencers to act on their wanderlust and prove that they had to be dubbed the “World’s Most Adventurous Squad”.. Ultimately, only one group was crowned the "World's Most Adventurous Squad," and won trips anywhere Royal Caribbean sailed.

I owned all elements of  program management for this project, including:contest logistics, rules and regulation, prize fulfillment, microsite development, media, and social asset production.