E*Trade - Don’t Get Mad

Agency: MullenLowe U.S.

Client: E*Trade

Role: Senior Digital Producer

Overview: MullenLowe’s first campaign for E*TRADE aimed to “re-establish” the platform in it’s “rightful place in consumers” minds as the original place to “invest online.”

My role was to manage the production of  all digital and social assets for the launch of the campaign.