Xerox - Dreams in. Prints out.
Landing Page
Standard Banners
Social Posts
Agency: Code and Theory
Client: Xerox
Role: Senior Producer
Overview: Xerox launched their new Beyond CMYK specialty drink inks in color!
We partnered with Graffiti artist Gustavo Oviedo and used his artwork to demonstrate the colors you can print in, including: mixed metallics, fluorescent, clear, and white.
The 360 campaign included a landing page, email, social, OLA, print and direct mail.
My role was to oversee client and production for the campaign development through launch.