Microsoft - DialStyle

Studio:  Sosolimted

Client: Wasserman/Microsoft

Role: Senior Producer

Overview:  DialStyle lets anyone be a fashion designer. By simply typing in a word or phrase, anyone can create and share their own unique clothing designs.

The mobile experience is centered around co-creation with an algorithm that transforms millions of pixels of image data into dynamic fashion patterns. A responsive web interface allows visitors to choose their gear, tweak their design, and share their creation.

The interaction is powered by an innovative mix of cloud-connected generative algorithms and distributed front-end mobile graphics processing. The result is a responsive, lightning fast experience on mobile devices.

DialStyle celebrated the Microsoft Surface as a powerful platform for creation, and was the centerpiece of Microsoft’s Make Style Happen campaign, created by Wasserman. The campaign culminated in a series of influencer events at the Super Bowl.

My role was client management of Wasserman and Microsoft and production management of design and development teams.