Hyatt - World of Understanding
Agency: MullenLowe U.S.
Client: Hyatt
Role: Digital Producer
Overview: Hyatt colleagues around the world wore Spectacles by Snap Inc. to capture their perspective and demonstrate how understanding and perspective taking is integral to Hyatt's culture. Their stories were woven together and shared through various channels.
My role was to put together the production book/instructions for each employee and to be on call to answer any and all questions.